Tuesday, February 2, 2010

Who's Knocking...?






I read an article recently about brand
names being used in blogs. Apparently the
FTC can come after bloggers if any brands
such as Crest, etc, is mentioned.

Yep, as of Dec 1, 2009, new laws went into
effect about so-called endorsements.
The FTC considers any mentioning of
brands by bloggers as possible endorsements
dispensed with company backdoor free samples.
‘Paid’ endorsements must be stated in the blog article.

Ha! I’m looking over my shoulder, and don’t
see any funny men in strange FTC suits with
Yosemite Sam mustaches and Hercule Poirot
comb-overs…yet.

So, if I write that I love my new pair of Dr. Scholl’s
sandals, please don’t come after me--I bought
them at ‘Wally World’--and no--Walmart
doesn’t give me any freebies…

Maybe I shouldn’t mention that Twizzlers
gave my friend heartburn, and needed to take…


1 comment:

GutsyWriter said...

Very funny as usual. We have to be careful don't we?